I had the theme and the Name, but I was not sure about my audience. So now I decided to look at who should write for. I want this platform to be fun, easy to digest, and quick to read. I don’t want to overwhelm my readers or overwhelm them with an exhausting amount of …

I had the theme and the Name, but I was not sure about my audience. So now I decided to look at who should write for. I want this platform to be fun, easy to digest, and quick to read. I don’t want to overwhelm my readers or overwhelm them with an exhausting amount of texts. I want this platform to feel approachable, just like my friends asking me questions if they are not sure about something. Everyone has unique homes, unique soils, unique personalities and unique tastes. So everyone will have a different approach to grow, we will make mistakes. But most importantly we will learn and improve.